What’s in a Name? The Story Behind NumberTrend

W’ve been asked on several occasions about the name NumberTrend. So, let’s break it down. For us, a company focused on matching job seekers with employers in Africa, it’s all about the numerical analysis and movement of Africa's economic and jobs data: Employment, unemployment, youth unemployment, literacy, GDP, salaries, new firm creation, entrepreneurship, labor force participation, ease of doing business, job creation, and so forth.

We see value in these numbers as they provide us with a snapshot of the current job market as well as opportunities for improvement. As we analyze these numbers, trends emerge.

Our ultimate goal is to see certain numbers trend down (unemployment) and others, such as literacy rates, salaries, and new firm creation, trend up.

Thus, the name, NumberTrend.

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