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Product Marketing Manager

FrancordSoft is looking for an experienced product marketing manager to serve as an evangelist for our products and solutions.

We are a software development firm who brings exciting, much-needed software to the African market including a continent-wide job search engine and digital sports programming.

•    Market research — Understand the market, our customers, and the competitive landscape
•    Develop buyer personas
•    Position our products and develop messaging that resonates with our audience
•    Document the buyer’s journey and develop sales and marketing processes that align with each point in the journey
•    Develop marketing plans and budgets
•    Develop processes for customer acquisition, retention, and loyalty
•    Regularly assess the effectiveness of our marketing efforts
•    Plan product launches
•    Provide thought leadership via written and oral engagements
•    Manage social media channels
•    Support our sales team

•    Bachelor’s degree in business or marketing; MBA preferred
•    2 or more years of product marketing experience including market research, competitor analysis, and live presentation delivery to customers and prospects
•    Proficiency in productivity applications, collaboration and CRM tools, and marketing automation
•    Must have excellent public speaking and writing skills

Job Type: Full time

FrancordSoft is a software development company serving government and private sector clients in the United States and Africa. Our projects include Ducor Sports, a popular digital sports network focused on African sports, technology, and culture, as well as NumberTrend, an innovative job search engine. We are looking for an experienced product marketing manager who is excited about working in a fast-paced environment for a growing company.

Hours: Full-time from 9:00am to 6:00pm; Monday to Friday
Location: Nairobi, Kenya
Compensation and Benefits: Negotiable based on experience
Start Date: Immediately

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Established In 2015
Number of Employees 8
Industry Type IT/Software
Detail FrancordSoft specializes in providing business and professional services that exceed expectations, going beyond imagination and delivering results. With a focus on technology, research, consulting, and outsourcing, FrancordSoft helps organizations of all sizes with software development, software customization, and research. Website: